We help you make impacts that last

The past decade has shown that from C-Level to Front-Line Sales Managers all have ever-increasing importance in the success of their sales organization. Most sales experts now suggest that Front-Line Sales Managers are the most important group in any sales organization. Topics such as strategy alignment, sales and marketing alignment, leadership and coaching skills are not new, nevertheless all important to the overall success of the sales force.  Ask any manager though, they are still not sure about the best way to create long-term sustainable results.

Sales Professionals still leave or underperform at levels that are too high given the investments in training and motivation techniques.  Customers, great customers still leave you for the competition or demand bigger and bigger price discounts because they do not see the value of your offer.

Here is where we collect and answer your questions. As we receive questions from management, we will provide a window into possible answers.

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How do I ensure consistent Business Planning across my entire customer-facing organization, aligning Marketing, Sales and Customer Service?

Ensuring one voice to the customer gets more important with every new media that carries your message. To ensure consistency across your organization, start with comparing the perceptions from within to those of your customers with a combination of on-line surveys and personal interviews. They will show you where your teams need to be bridged from strategy to daily operations. Once management is aligned, a combination of leading, coaching and developing your teams will lead to your entire organization communication with one voice and that is heard clearly by your customers.

How do I successfully integrate the concept of Social Selling into into my sales process?

Social Selling is an emerging trend that builds on the omnipresence of Social Media in daily life. To be successful in this new environment of Social Selling you should ensure that your organisation is fully aware of customer behavior and expectations online vs. in traditional face-to-face transactions. Also here the starting point is a fully integrated Online and Social Media Strategy that considers the differences of doing business online and offline. Once you have this knowledge and strategy at your disposal, the implementation of Social Selling methods with your Marketing, Sales and Customer Service teams will be greatly facilitated.