A big debate in business regarding salespeople is whether they are individualists by nature or not. Many professionals and business leaders agree that teamwork in sales is one of the most important factors for sales-success in their company, which leaves many people wondering how to bring those two components together?
How are managers supposed to create an environment that lets their representatives work together when all they want to do is take care of their quota and their personal benefits? One answer I have for this is to implement a food-culture! People bond over food, they share what they like, dislike, would love to try, and what they’s never do. Some argue that within minutes of being at dinner with someone they know enough about them to say whether they could get along well or not in the future.
A good example are probably two of the best paid teams in America. The Golden State Warriors and the Portland Trailblazers. Both of these teams are part of America’s professional Basketball association and just recently raised eyebrows because of the way they increased their performances. The Trailblazers had one of the best records in the 2013/14 season, while the Golden State Warriors are currently the cream of the crop this season. Coaches and other players were wondering how these teams jumped up from almost not making the playoffs to the top of the league the next year. Many said it may have something to do with the new coaches that were hired, and to some extent that was true. But besides of the coaches introducing new tactics and forms of training, they brought something else to the table: culture!
Several Jounralists came along to understand these teams’ magical performance boost. Theye followed the players and coaches around in practice, talked to the people and some of them got good answers. However, the most interesting part was not going on in the gyms, it was what happened outside when it was time to reload the energy tanks. The Trailblazers had mde it a thing to have breakfasts together before practices. They loaded up on carbs, and shared a whipped-cream-waffle or five on some days. The Warriors were told by their new coach that they had to go to lunch together every day. At first the team was not very pleased, of course. But after a while the bonding took over and the great chemistry within the team was almost visible for spectators.
There you have it. These players make millions every year for what they do. They are true professionals, so what works for them might just work for your own sales teams as well. Try to introduce a new rule or policy in your sales organization today: If you are going to lunch at the same time, go together. And this doesn’T necessarily have to apply simple to sales. Also Marketing, HR, or Finance could go for food as a team. After a while, the results could potentially go up. But this is not so much about results in the short run. This type of culture enhances environments in the working place. With comfortable environments, people tend to feel more welcome and are less likely to switch companies. Less employee-turnover leads to less expenses for recruiting and onboarding and at the same time retains valuable experience for your organization.
All that together will add to an overall culture that embraces a team-spirit, and will eventually have an impact on your bottom line.