The time, energy and money spent on pursing all of life’s secrets are mind-boggling. From anti-aging to maintaining one’s memory to losing weight and exercising regularly.
From hitting golf balls long and straight to playing football (soccer to all my American friends) like Cristiano Ronaldo or Lionel Messi.
People dream, practice, take courses and go to sports camps. People visit clinics and seminars, download Apps to keep them on track and even buy devices to count steps. Hundreds and hundreds of billions of Dollars, Euros, Francs, Pesos and Renminbis are spent every year.
While I dream of “sitting on the dock of the bay” while I become rich in spirit and money, I have come to realize that there is no secret. There is no quick fix. The answer to being a sales and marketing superstar is a hard one. People say that a career in sales is the hardest work best paying job or the easiest work, lowest paying job.
I believe this statement to be truer today than at any time in history. A generation ago, you could still get by on smooth talk in sales. Marketing could still get by on the basics of the 4Ps. As long as the right product was in the right place, promoted and with an acceptable price, people would buy it.
Today, this simply does not work well enough to ensure you and your company’s sustainable success.
What are the secret(ssssss)?
Start by looking in the mirror and ask yourself “Am I prepared to do everything I can and need to do to be successful?” Hopefully you answer yes. Managers – leaders of people - ask the question above and “Am I prepared to do everything I can and need to help my people be successful, even more successful than I am?” If you are ready become better at sales and marketing. If you are ready for your organization to become better in sales and marketing. If you want to make sure that you have the leaders and coaches in your organization to help everyone become better. Then you are ready to learn the “secretsssss” of success in sales and marketing.
The first secret starts with you: Do you have the will?
When it comes to sales skills, most organizations take the easy way out. They send their people to a training seminar expecting them to come back as superstars after two or three days. And it works, for a couple of months until the novelty of the training wears off and the hassles of the daily routine take back over.
I have made a good life the past few years training sales professionals from throughout the world. I can tell you that sales training is great. But it is not one of the first secrets to success. It is one of the last.
Before you commit any more valuable resources to the good training companies that are out there; before you hitch the cart before the horse, ask an expert who has spent their entire life helping others get better at what they do in sales and marketing.