Last week I wrote about how sales starts with the sales professional. The sales professional is the one who has to be in their “happy place” when the conversation starts with a customer.
And when that conversation starts with a customer, it is now all about them. Actually, it is all about the customer as soon as they can potentially hear or see you. As you pull into their parking lot. If you are on the phone, it starts as you pick it up. That brief second can send negative messages through the phone such as a person giving a sigh, coughing and background noise that tells a customer they are not the most important person in your room.
Sales excellence blog